Houzz Marketing

Houzz dominates search engine results. It is vital that your company shows at the top of their directory. We can help.

As you certainly know by now, Houzz is a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community. Houzz has over 40 million users, listings of 1.5 million home pros, 25 million unique monthly visitors, and more than 4 million photos loaded to its platform.

Why You Need Houzz Optimization

Houzz offers opportunities to promote your local services via their Pro directory. What makes their directory so powerful is their search engine positions. Many Google searches for interior designers and other home pros deliver results with Houzz at the top of the organic listings, just below the local 3-pack.

Given the quantity of qualified leads that land in the Houzz Pro Directory, it is an essential aspect of any home pro’s marketing campaign to get their profile optimized.

Optimized profiles get higher positions in the Houzz Pro Directory which ensures that your portfolio and reviews are getting seen by your target clients. Whether you are seeking short jobs like custom window treatments or long ones like luxury full home redesigns, Houzz is successfully delivering hot leads.

Many of our clients have had substantial projects come from Houzz- almost always to their surprise.

We are THE Houzz Optimization Experts

Here at Client Expander we have a designated team of marketers that exclusively work on Houzz management and optimization. We are all “Certified Houzz Marketing Consultants”- a Houzz marketing training program with a qualification test.

Houzz Certificate

What sets us apart are the tens of thousands of hours of Houzz management and optimization work that we’ve done, viewing it through an SEO lens.

Our CEO Ken Lewis has been internationally known for his Houzz expertise since this 2013 article about how to use Houzz to promote a Landscape Architecture business.


As experts in Houzz profile management and optimization, Client Expander consistently gets clients top organic Houzz positions including in New York City, Chicago, Atlanta, Miami, Toronto, and in endless towns across the country.

To get Houzz success for our clients, we have a designated Houzz team that works 5 days a week on Houzz management and optimization. Included in our marketing packages is loading all of your images, writing descriptions of the projects and images, setting the tags, and ensuring that every single possible action is utilized in order to get your profile more visibility.

Houzz optimization is much more straightforward than Google optimization. Houzz’ ever-changing algorithm – the mathematical equation that determines one’s position in their directory – makes more sense as it rewards the designers that are the most active professionals, with the best reviews, most popular images, and with regular site activity.

Houzz has been a tremendous tool to drive new project leads to our clients. If you are not benefitting from it yet, the time is now.

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Betty Wasserman Client Expender Reviews Digital Marketing

Our Clients say It Best!


We began working together in 2013, they have helped me redesign our website, make it available on all platforms, kept us relevant on the internet with our Google placement both in New York City and in The Hamptons.

There is nothing they cannot do. They are constantly making suggestions to make our social media presence stronger. Client Expander's marketing efforts has been effective in attracting our ideal client and getting the big budget projects that we desire. We could not be happier!

Betty Wasserman

Betty Wasserman Art & Interiors
Interior design marketing review by Studio Designer

Our Clients say It Best!

As a technology company in the interior designer industry, Studio Designer has a special appreciation for the reliability and professionalism of Client Expander. The wide ranges of services Ken and his team have provided are invaluable for us, and their expertise in marketing and social media is unmatched.

They are more than a service provider; they are thoughtful collaborators who know how, where, and when to communicate each aspect of your company’s story. Studio Designer has confidently relied on their partnership and knowledge for years.

Robert Stone

Studio Designer

Organic vs Pro+

Houzz optimization consistently delivers a better ROI than Pro+ advertising.

We understand that Houzz reps will advocate for you to purchase their Pro+ advertising product. Do keep in mind that they are salespeople paid on commission.

As an independent marketing agency, we only answer to our clients. Our data indicate that Houzz optimization will get many more impressions and profile views than from Pro+ advertising.

For example, we spoke with a Houzz rep (“rep” in Houzz language means salesperson) and she was pitching for our client to sign up for Pro+ in a major city. As marketing minds, we needed to know how many other interior designers are enrolled in Pro+ in the city so that we understood what kind of visibility we should come to expect. The answer was 150. That means that our client would be paying to be seen near the top once in every 150 searches.

Through our organic effort, she is at #1 in her city. Every single time someone searches she is seen. That is 150x better than the Pro+ offering!

A thorough analysis of Houzz Optimization vs Pro+ is here.

Thus, our recommendation is to always put organic Houzz optimization over paid Pro+.

Quality Leads

Sometimes designers ask us if Houzz leads are typically for smaller projects on tighter budgets. Fortunately, many of our clients have gotten upscale, full-service, full-house design projects from Houzz leads. Some get such leads consistently. Regardless as to their financial position, when homeowners don’t have a solid referral from a friend, which happens for many reasons including moving to a new place, they turn to the Internet for answers.

We also hear of clients not wanting to use their friend’s interior designers- to have a place that feels more unique to them.

Not only does Houzz optimization directly lead to quality leads- it helps with building a strong search engine position. The digital world is a small place and our web of connections all tell our brand’s story. Google looks at brand’s entire digital footprint in making determination of where and when they show our website in search results. Strong positions and lots of great reviews on sites such as Houzz are noticed and rewarded by Google. Google often shows Houzz review scores in their local listing information box- part of Google MyBusiness- indicating that they track Houzz actions and hold them to be valuable pieces of information.

Learn more about our Houzz optimization services here, or schedule a Houzz call with us here.

Read the next article in this series about digital PR for interior designers.





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