As you certainly know by now, Houzz is a platform for home remodeling and design, bringing homeowners and home professionals together in a uniquely visual community. Houzz has over 40 million users, listings of 1.5 million home pros, 25 million unique monthly visitors, and more than 4 million photos loaded to its platform.
Why You Need Houzz Optimization
Houzz offers opportunities to promote your local services via their Pro directory. What makes their directory so powerful is their search engine positions. Many Google searches for interior designers and other home pros deliver results with Houzz at the top of the organic listings, just below the local 3-pack.
Given the quantity of qualified leads that land in the Houzz Pro Directory, it is an essential aspect of any home pro’s marketing campaign to get their profile optimized.
Optimized profiles get higher positions in the Houzz Pro Directory which ensures that your portfolio and reviews are getting seen by your target clients. Whether you are seeking short jobs like custom window treatments or long ones like luxury full home redesigns, Houzz is successfully delivering hot leads.
Many of our clients have had substantial projects come from Houzz- almost always to their surprise.
We are THE Houzz Optimization Experts
Here at Client Expander we have a designated team of marketers that exclusively work on Houzz management and optimization. We are all “Certified Houzz Marketing Consultants”- a Houzz marketing training program with a qualification test.
What sets us apart are the tens of thousands of hours of Houzz management and optimization work that we’ve done, viewing it through an SEO lens.
Our CEO Ken Lewis has been internationally known for his Houzz expertise since this 2013 article about how to use Houzz to promote a Landscape Architecture business.
As experts in Houzz profile management and optimization, Client Expander consistently gets clients top organic Houzz positions including in New York City, Chicago, Atlanta, Miami, Toronto, and in endless towns across the country.
To get Houzz success for our clients, we have a designated Houzz team that works 5 days a week on Houzz management and optimization. Included in our marketing packages is loading all of your images, writing descriptions of the projects and images, setting the tags, and ensuring that every single possible action is utilized in order to get your profile more visibility.
Houzz optimization is much more straightforward than Google optimization- there are less moving parts and their ever-changing algorithm – the mathematical equation that weighs the value of each performance metric and translates that to one’s position in their directory – typically makes more sense as it rewards the designers that are the most active professionals, with the most great reviews, popular images, and regular activity on Houzz.
Houzz has been a tremendous tool to drive new project leads to our clients. If you are not benefitting from it yet, the time is now.