Website & Branding

First impressions matter. Your website is the face of your organization in this digital age, and it is imperative that your brand’s strengths are communicated clearly and at your client’s level of sophistication.

At the core of your marketing needs is to earn the status of being “known, liked, and trusted.” These three components lead to sales. Web design is an essential aspect of establishing this status, as your website is where your targets often first encounter your brand.

Communicating Your Professionalism

Whether your target client approaches your site with skepticism or with enthusiasm, your site is under their scrutiny and its polish and messaging communicates to them what they should think of your brand. This affords luxury brands an unique opportunity to create their own story, state their own status, and to actually give shape to the perceptions that clients have of their brands.

The most sophisticated websites are team efforts. Website development at Client Expander begins with our clients’ tastes, brand, and goals, and is approached collaboratively by our website designers, marketing strategists, and technical staff. None of our sites are worked on by less than five our team, ensuring that each important aspect of the site is being attended to by a qualified professional.

Unlike the typical all-in-one “website designer” down the block, our team works through a rigorous process to ensure that your website is a powerful sales tool for your company. This includes our marketing strategists’ input on every detail of the design, layout and messaging, as the design must be in support of the function- not vice versa.

The mark of a successful site is that it masterfully communicates your brand at first glance, backs it up with multiple levels of supporting details to fit the differing needs of your visitors, is intuitively designed, has flawless code, loads quickly & cleanly on all devices, and offers the search engines all that they require to allow it to be easily found.

The Client Expander website development team has mastered the art of designing websites for interior designers and other home pros. We clock thousands of hours per month focused exclusively on this industry and from all of that attention comes deep knowledge and effective best practices. This depth of experience allows our clients to get a more refined website product than they could find elsewhere, as it isn’t just the purchase of site creation but buying into a history of gathered knowledge.

Impeccable Websites

We love and appreciate quality. From our experience, our discovery process and quality standards are so high that our websites designs get client approval quickly and enthusiastically.

We cut no corners. It is at the essence of our brand to never compromise on quality. We work with the same diligence behind the scenes when no one is watching as when we are on public display. We take each and every project as if it were our own. And, from this integrity and commitment comes impeccable work.

We specialize in interior design websites and websites for other home pros. We are the industry leaders in this niche. Every new website we make is in some way better than the last one because we continually refine the art and science of our craft.

Our websites go far beyond aesthetics. We include decades worth of marketing intelligence into the branding, layout, messaging, and the call-to-actions. We put an incredible amount of attention into usability and user-experience. Designing a website is in some ways similar to designing a kitchen- pretty isn’t enough! It must be totally functional and intuitive. The designer must anticipate every need in advance. And, the build quality needs to be first-rate to bring it to completion.

All of the knowledge that we have, based on being uniquely situated in the design industry, goes into how we approach each aspect of your site. We design with the patience and attentiveness of a Japanese bonsai master; we construct the site with the unhurried pace of a master craftsman.

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Our Clients say It Best!

CLIENT EXPANDER HAS TAKEN MY BUSINESS TO THE NEXT LEVEL.

We began working together four years ago, they have helped me redesign our website, make it available on all platforms, kept us relevant on the internet with our Google placement both in New York City and in The Hamptons.

There is nothing they cannot do. They are constantly making suggestions to make our social media presence stronger. Client Expander's marketing efforts has been effective in attracting our ideal client and getting the big budget projects that we desire. We could not be happier!

Betty Wasserman

Betty Wasserman Art & Interiors
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Our Clients say It Best!

As a technology company in the interior designer industry, Studio Designer has a special appreciation for the reliability and professionalism of Client Expander. The wide ranges of services Ken and his team have provided are invaluable for us, and their expertise in marketing and social media is unmatched.

They are more than a service provider; they are thoughtful collaborators who know how, where, and when to communicate each aspect of your company’s story. Studio Designer has confidently relied on their partnership and knowledge for years.

Robert Stone

Studio Designer

Some of our website development competitive advantages:

  • We do 100% customized design and coding, and we run them on the WordPress platform. The themes we make are custom built from scratch to fit the needs of this specific design pro niche. (All WordPress sites are not created equal, as all sofas aren’t.)
  • We code our WordPress admin UX in a superior manner, making them the easiest WordPress websites to add and edit content.
  • We make fast, mobile friendly websites without compromising functionality and user experience. Our combination of functionality and speed is well above industry standards.
  • Our websites are W3C Validated, meaning they are cutting edge. No outdated HTML markup and old coding practices. Everything is up-to-date.
  • We code most everything from scratch- which is the best practice. When we need a plugin, as much as possible we make our own plugins to fit our custom needs- avoiding security risks and slow page loading speeds.
  • We offer premium hosting, for sites that we have developed, on our designated server which yields a more reliable experience, enhanced page speed loading times, and greater security than any typical hosting provider offers.

When a brand is serious about marketing success, a top quality website is essential. It must have marketing intelligence, design excellence, fantastic user-experience, be well-optimized, and have flawless coding. Client Expander offers all of these attributes in our interior design, architecture, and home pro websites.

Read the next article in this series about Search Engine Optimization.

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