Digital PR

Tooting your own horn just isn’t a satisfying marketing strategy. Allow us to do it for you.

Marketing data shows that people are deeply disinterested in your self-promotional talk. Yes, they may be interested in you as a person. But, they don’t want to hear you spout off about the greatness of what you sell.

We have consistently seen that social posts written in the third person (“look at her great new project photos”) get 3x more clicks than posts that are first person (“look at my great new project photos”).

Third Person Is More Trusted

When you are paying for your social reach, this translates to each third-person advertising dollar being at least 3x more effective. It becomes “buy one view, get two views free.” The impact of each view is much higher.

Traditionally, the way to access the credibility of a third-person endorsement was through PR. You’d hire a PR agent or publicist, pay them a monthly fee, and then would hope that they were good enough at pitching to the media that some publication would cover your story and publish your photos.

When done extremely well, which requires the right combination of great images/story and a savvy/connected publicist, the pitch gets knocked out of the ballpark and your photos end up on the cover of Arch Digest or Verandah.

When not successful, you get nothing but the bill.

Between the hero and zero results, between the home run and the strike out, are a continuum of small hits with the local media that may or may not have an impact on your business.

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Our Clients say It Best!

CLIENT EXPANDER HAS TAKEN MY BUSINESS TO THE NEXT LEVEL.

We began working together four years ago, they have helped me redesign our website, make it available on all platforms, kept us relevant on the internet with our Google placement both in New York City and in The Hamptons.

There is nothing they cannot do. They are constantly making suggestions to make our social media presence stronger. Client Expander's marketing efforts has been effective in attracting our ideal client and getting the big budget projects that we desire. We could not be happier!

Betty Wasserman

Betty Wasserman Art & Interiors
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Our Clients say It Best!

As a technology company in the interior designer industry, Studio Designer has a special appreciation for the reliability and professionalism of Client Expander. The wide ranges of services Ken and his team have provided are invaluable for us, and their expertise in marketing and social media is unmatched.

They are more than a service provider; they are thoughtful collaborators who know how, where, and when to communicate each aspect of your company’s story. Studio Designer has confidently relied on their partnership and knowledge for years.

Robert Stone

Studio Designer

Enter Digital PR

Digital PR is a method for business owners that want guarantees.

It is more like playing t-ball than the major leagues. Every time you go up to bat, you get a hit.

Digital PR entails both pitching and batting- creating the angle, writing the story, and getting it published. As they say, “freedom of the press belongs to he who owns the press,” and by utilizing digital media we ensure that we own the right to having you heard.

Here at Client Expander we have developed a Digital PR process around the unique needs of interior designers and other home pros. Read about it here: The Design Marketing Network.

The Digital PR process entails:

  • Our in-house journalist writes and publishes articles and blogs about your business across the internet,
  • We write social media posts to promote these articles and blogs,
  • We use paid Facebook promotions to reach your target demographic with your media mentions.

When done regularly, it sends the message to your target audience that you are a recognized professional that is a safe choice to trust with their home project.

Read the next article in this series about social media marketing.

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