SEO is the core compontent of a powerful Internet Marketing campaign for Architects as it allows the architectual firm to be found by potential clients.
ClientExpander.com integrates SEO with social media strategies, including optimization of Houzz profiles, to create winning campaigns and get your phone ringing with motivated, qualified leads.
Interior Design Marketing
We are proudly a leading provider of Interior Design Marketing services due to our exceptional customer service, design industry expertise, and our marketing know-how.
Our SEO strategies get our clients top search engine placement so that they are easily found by qualified, prospective clients. Our Houzz optimizations boisters your visibility.
The secret of marketing success for landscape architects is being found at the top of search engine results and in earning key social media placements.
Our talented, motivated team of marketing experts work to give you the visibility that you deserve. We magnify your marketing message which gets you a steady flow of incoming calls and new clients.
SEO |Social Media |Houzz
Technology is worthless without the knowledge of how to put it to use. We are masters of weaving together digital technologies to create brilliantly effective marketing campaigns.
A website is worthless if it is not skillfully interconnected with the rest of the web. Our roots in SEO allows us to craft intelligent integration between your website, social media channels, and Houzz profile.
OUR INTERNET MARKETING SERVICES
Masterful campaigns that get your phone ringing
Developing an Internet Marketing campaign is part art and part science. It is both highly technical and mechanistic, and totally creative and playful. ClientExpander.com brings all that we’ve got to give you a powerful marketing campaign. We don’t just do the essentials of SEO and social media management, we also tend to the particulars, such as carefully following your analytics to track your traffic and follow their movements on your site. We also implement innovative advertising strategies, upon request, that distinguish you from the crowd and save you money by demographic targeting.
Basically, we do everything that you need, but don’t want to do yourself. We become your marketing department. And, we get your phone ringing with qualified leads.
Our activities lead to more demand on our clients’ services, which allows them to chose projects which are more desirable. Our clients benefit from increases in sales which more than off-sets their marketing expenses. Their ROIs are fantastic, and their firms become busier and more prosperous.
That is why we are the industry leader in interior design marketing.
I am pleased to recommend him to you. I feel very fortunate to have found Ken and to have the opportunity to work with him!
Karen Hartley Interiors
Search Engine Optimization- our specialty
Everyone loves having an SEO expert on their team. SEO, or Search Engine Optimization, is what we do to bring our clients’ sites to the top of Google and the other search engines for their keywords. Without visibility in the search engines, a site is nothing better than an online brochure. SEO makes your business easily found by those who seek your services. Investing in SEO is the modern equivalent of placing an advertisement in the phone book- it is purchasing placement where prospective clients turn in the moment they need your service.
SEO takes years to learn and even longer to master. By choosing an SEO provider that specializes in your vertical, you are buying into an existing commitment towards your larger industry. We spent a couple years working with interior designers before our team developed the expertise to proudly offer our services to the wider home design vertical- which includes architects, interior designers, and landscape architects. Our specialization in this vertical ensures our clients the quickest and strongest results available. That is why our clients all enjoy first page search engine placements, often in position #1 and #2. We are the leading provider of SEO for interior designers.
Explore our Interior Design SEO Successes.
Joanne Jakab Interiors
A skillful response to the hot marketplace of Houzz
Houzz.com is the hottest site these days for the home vertical. It is often at the top of search engine results. This means that your potential clients are likely visiting their marketplace of images before they even find your website. Many of those who have embraced Houzz as a marketing medium are seeing maginificient results from their efforts. However, as it becomes even more popular, it becomes increasingly difficult to get a first page Houzz position.
Borrowing from our decades of SEO experience, we have reverse-engineered Houzz’ search algorithm and thoroughly understand what it takes to maximize our clients’ Houzz positions. We provide guidance to our clients who are actively engaged with Houzz, and we do our own “invisible” thing to maximize their visibility. In Internet Marketing one can’t afford to leave any stone unturned.
People frequently complement me on my website. More importantly, Google searches in this area generally place my listing in the top three, often first, and other searches generally also place my web link at or near the top of the list.
Karen Hartley Interiors
Networking with the new, staying in touch with the old
You need to demonstrate trust, respectability, and expertise for someone to want to hire you. This happens best over time. Social media is an opportunity to develop relationships in a safe, sales-free environment. It allows people to watch you- to see your successes as you post your new projects. And, it allows them to casually warm up to you and your offerings. Consider it the modern equivalent of the practice of meeting with your extended community in the village square or meeting hall.
When used wisely, social media can bring traffic to your site, increase your branding, and strength your SEO. It is best done integrated with the rest of your marketing campaign. Skillful use of the major social media platforms, which includes Twitter, Facebook, Pinterest, Houzz, and LinkedIn, can open up unexpected doors and lead to many new sales. We integrate social media campaigns with your core branding and SEO so that your firm maximizes its social ROI.
And, now we are in ongoing contact to continue to develop and grow the site.
Joanne Jakab Interiors
Media placement, mixed with SEO, is a recipe for success
Public Relations is considered “earned media.” The only other major earned media is SEO. What this means is that when people gain exposure to your brand via either of these earned medias they receive it as a referral rather than as a sales pitch. People hang up on telemarketers, toss junk mail, and click “spam” when they receive junk emails. However, they never push away a magazine or newspaper when they encounter a reporter mentioning you and your offerings.
A successful P.R. campaign is a time consuming affair that doesn’t fit into every firms’ budget. Our first P.R. campaign was such a huge, wild success that we are almost embarassed by the false nationwide public perception that our story was simply “naturally” newsworthy and not pitched. We learned that if you toss a ball to journalists in a way that makes their reporting easy and successful, that they will hit that ball out of the ballpark. For firms with a compelling story to tell, we look forward to more opportunities to earn major media mentions.
In addition, he has been a delight to work with, a great listener, and a very consistent web developer.
Karen Hartley Interiors
Functional, attractive sites without development burdens
We can do SEO on your existing website or we can create one for you.
If design is your art, then your website is the frame that shows it off. We create websites that maximize the presentation of your images so that potential clients drool. A great website for your industry steps aside and invites the viewers’ eyes to ogle your work. It lets them focus in on what is important, and it invites them to make the call to build a business relationship with you. Many designers make pretty sites that are good only as brochures. We turn that around, and make search engine optimized sites that serve as powerful sales tools. Or, if you have an existing site, we can evaluate it to see if it can be turned into a SEO-friendly sales machine.
We offer WordPress Theme-based sites which deliver quite the marketing punch without the financial and time investment that a custom website demands. These allow for personalization of the design, yet not customization. In return for not being fully customized, you will save a tremendous amount of time, effort, and money. These typically take a week or two to develop.
If after reviewing the existing WordPress Themes you are not satisfied, we can support you in the process of getting a fully customized site. For this we will happily refer you to several talented website designers who have worked with interior designers in the past. They will meticulously design and develop a fully customized site that fully meets your ideals. This process can take a month or two, and the cost reflects the intensive labor commitment. When it is customized there is no limit to its capacity to reflect your expectations, preferences, and branding. We, however, being the prudent numbers-oriented marketing people that we are, would recommend that you strongly consider the WordPress Theme site for minimum time commitment and maximize return on your investment (ROI). It helps keep you focused on your design business.
The best thing I can say about Ken Lewis is that he really likes and appreciates interior design and interior designers. I hope many designers sign up with Ken and get to experience what I have experienced.
Joanne Jakab Interiors
SOME OF OUR SEO CLIENTS